Today Lucy explained about the importance of colour in digital work and any design work. That we should always consider colour at the start not at the end because the first thing buyers see is colour, and draws their attention. Which then has a use in the intended market. Trending forecasters, predict what colours are going to trendy in the future and use them to create new designs for the future, they do this by collecting, evaluating and analysing.
It was unaware to me the terminology of colour was so vast, and that different types of colour was called different things. Lucy explained to us all the different terminology and how we should be using them in our work.
- Huw – The colour of something
- Chroma- How pure the colour is
Saturation- Strengh and weakness of the colour
- Value- Light or Dark
- Tone- Adding grey to Huw
- Shade- Adding Black to Huw
- Tint-Adding White to Huw
I thought it was fascinating to see how different the colours are and what they are called which was something i never considered before.
She also talked about colour theory, and how different colours mean different things, an even the same colour meaning different things. Such as the colour red, meaning love or anger. So it is important to use the correct graphics with the colour.
These examples show how the colour red ca mean completely different things if put with other graphics such as fronts and text.
Blue- Calm, sadness, Honesty
Green- Nature, Harmony, Peaceful
Orange-Energy, Happy, Confident
Yellow- Cheerful, Optimistic
White-Purity, Virtue, Cleanness
Red- Love, Anger
However also considered world wide market, and what colours mean in different colours, such as in the east, white is a symbol of morning.
Lucy also showed us how to use colours that would work well together by teaching us what different colour palettes where called:
Monchromatic- Different tones and tints, taken from the same Huw
Analogous- Three colours that sit next to each other on the colour wheel, different tones to differentiate
Complementary- Two colours
Split Complementary- Two sides of the one opposite
Traidic- Equally spaced around colour wheel
Custom- Isn’t framed on any rules