Subculture style and identity
- Subculture, object and identity
- Different from their parents culture- antiestablishment
- Subculture, a statement against mainstream society and norms
Just the way artist, and textiles try to design something that hasn’t done before, to question the norms, and see what it exactable.
- Deconstruct the subculture
- Identifies by what they wear and objects they carry
*Stylisation – how objects fit the whole outfit, prove that the relationship between outfits and style fit the identity
- Objects carry meanings
- Objects selected deliberetly
- Original meaning- transforming
*Re-signification– turing something into a different meaning, everyday objects
- Modify an objects- change it- secret language in the group
- separates you from everyone else
- define yourself from what your not
- taken an object use it as a different meaning
Hip Hop Style and Ideology
- Culture that a bread hip hop
- Cannot separate Hip Hop
- Materialism objects seemed to be really important – self-aggrandisment– dragont self-impotance
- Competitive streak
- More dominant than someone
- Measuring your popularity by your materialism
- Latest stuff part of the scene
- Personal identity of ones clothe- Adidas, clothes designed for sport wear for everyday wear- changed the meaning
- Bling
- Solid gold chain= status
- Objects dont fit together
- Contemporary look on sportswear
- Trainers- no laces, tied behind tongue/ changing the function
- Altering functions of things
- Personal association with brands
- Taking signs of capitalism and reworking them
- Baseball cap
- Graffiti, on clothing-motif
- What you put mainstream objects with, makes it a subculture
- Brand new-lasted style
Afrocentrism
- System of ideas relating of Africa, black culture within america
- Immigration
- Respect fro africa
- African flag, colours of african flags, mud cloths, patterns-link to african dress, style of jewellery
- Statement of clack identity]still acknowledge where their from
- Political statement
- Black pride, identify black black in their own country, their origin’s
- Mixture of cultural references
- Mud cloth
- Stevie Wonder- Talking book, no longer dress the way the white people want them to
- Braded hair
- Do the right thing (lee 1989)
- Reminder of objects and meanings
- Micheal Jordan, Addidas sponsor, designer, statement more than footwear
- Buying a reference, to black reference
- Identity, mass produced images
- Visual and material culture
- Geto Blaster- Significant image/object, cultural identity
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